Ask Before You Assume

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“How are you doing?” “What’s new?” - These are the questions we greet our friends and acquaintances with whenever we meet them. Why not ask this to a client next time you meet?

“What has changed since we last talked?”

Asking them this can give you an idea of where they are currently in their business—are they facing any challenges? Did any changes they make impacted the business negatively or positively?

Don’t just assume that the client is still in the same position as they were when you last met them. Otherwise you could be advising them old information or something that wouldn’t be much help on their part.

Ask. Don't just assume. This way you can drive the conversation accordingly and your meetings will become more meaningful.

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