Cold calling doesn’t have to be so complicated. Pick up the phone, dial the number, and start the conversation!
You’re calling with the goal of setting up a meeting where you can properly discuss how you can help them with their business. So it’s best to save your credentials for later, and get straight to the point with your cold call
Here at KO Sales U, we teach an effective approach to cold calling that doesn’t turn away the client with so much irrelevant information. We like to keep it simple: ask the single question that will get you the meeting: “Can we sit this down over coffee next Thursday?”
Start with a quick and fun icebreaker, then work from there. But keep the call to no more than 5 minutes. You’ll have a lot more time to discuss how many businesses you’ve helped grow when you finally meet.
For the initial call, keep it short and simple without being aggressive.
I want to hear from you! What’s your favorite way to break the ice when doing cold calls?
Want to step up your sales strategies? Be sure to check us out at KO Sales U for tips and advice. Learn more today!