As I was driving home, there was a group of students standing at city hall protesting. They carried signs saying, “There is no Planet B”, “What are you leaving your children?” and so on. I was brought to tears. I cried knowing this is the reality of what we are leaving our children and grandchildren with. And that did it for me.
Since starting KO Advantage I have always wanted to create a charitable gifting as a part of our company. At first I thought that the gifting had to align with what we do, such as Tom’s giving a pair of shoes back to students in Africa. But personally I have a HUGE heart for the environment.