The client still says "no" even though "logically, it makes sense".
Why?
Because people buy with emotions and justify with logic. Even in business-to-business settings.
If you're a premium service-based company, and you're not bringing the emotional charge, and power into the conversation, you've increased the chances of a delayed sales cycle.
Learn how to naturally bring emotions into the sales conversation in order to Sell More. Faster.
How would that feel?
Topics:
empathy in sales
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