by Kim Orlesky
May 01, 2018
If you are in the B2B high-value services industry, start thinking like Jerry Maguire: Fewer clients, more personal attention.
Use your customer avatar to create a list of 100 ideal clients. No more. No less.
With a list of 100 you can craft a very specific message with them again and again.
It takes on average 5-9 touch points for a prospect to agree to meet with you the first time. If that's the case you want to create a strategy on how you are going to go back to them again and again.
Over the course of a year you will have targeted them again and you are far more likely to sell more. faster.
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KO Advantage Group Ltd4030 8 St SE Calgary AB CanadaT2G 3A7