Importance of Face-to-Face Interaction


I’m a huge fan of today’s technological devices, especially with how it’s helped run businesses smoother. I love how I can use my smartphone or laptop to get on a Zoom or Skype meeting. Despite this, though, I’m still a huge believer of face-to-face interactions.

There’s nothing more authentic than having personal meetings. I still prefer sitting in a boardroom, in an event, or even in a coffee shop with a client over a screen. Admit it, when we’re talking to a client vis-à-vis, the conversations are more meaningful, transparent, and likely to close the deal.

Take where I’m at, for instance. As I’m writing this, I’m on my way to attend meetings out in Vancouver and to do some amazing things. Trust me, if you make an effort to fly down somewhere to actually see a prospect or client in person, chances are you’ll get that deal. The gesture itself will make the client feel like they’re important enough that you’d make time to them halfway. 

Think about your business relationships, how you build them, and how you intend to hone them. It may take some time and effort, but often you need to take extra steps to get the best results. 

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