by KO Advantage Group
September 15, 2020
The influencer vs. the decision maker...
Do those two ever get confusing to you? Buyers can be liars. So how do you know which is which?
Once you figure out who is who, then you have to decide who is the better person to pursue for a lead.
B2B sales can be more complex than B2C in some aspects. Answering these questions can help you in your sales cycle. Let's get you selling more, faster.
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KO Advantage Group Ltd4030 8 St SE Calgary AB CanadaT2G 3A7