There are five stages of a relationship: attraction, dating, disappointment, stability, and ultimately, commitment.
When you’re engaged in sales conversations, have you ever experienced letting a client unconsciously lead the meeting? Need I remind you: it’s you who should be in the power position.
Let’s take a step back from the big picture and focus on two angles for now: the client’s goals and aspirations.
When meeting with prospects, are you the type of salesperson who gets in control of the conversation? Or is it the prospects that lead the meeting? Early on in the process, you have to establish your role to avert the classic case of the “blind leading the blind.”
When you make the first move to approach a client, to raise awareness and present solutions to their problems, know that you’re on the right track.
Someone went up to me before and said: “If sales is like dating, that means marketing is flirting.”