Cold calling doesn’t have to be so complicated. Pick up the phone, dial the number, and start the conversation!
What's your objective when making a cold call? You only have one. It's to secure the meeting.
I sat in the middle of the circle of people. I was leading the discussion on using LinkedIn as one of the best social media tools to attract prospects, job opportunities and connections around the world. The people around me looked surprised. I was encouraging them to engage with people that they didn’t even know.