The first step to get more meetings and tap on your ideal prospects is making a cold call or cold email.
Cold calling doesn’t have to be so complicated. Pick up the phone, dial the number, and start the conversation!
When targeting ideal clients, sometimes the best approach to connect with them the very first time will be a cold call or a cold email.
When I open my Facebook my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay per click advertising). The struggle is the average e-commerce only site converts 3% of the traffic that comes in, which means we spend a lot of time and money on trying to get people interested in our business before a sale is even made. How are successful companies able to get more business? They use a directed sales strategy!
Sales is both an art and a science. The art consists of the finesse that it takes to speak smoothly, steer a conversation, and promote your product or service in a way the person on the other side hangs off your every word. Unfortunately too many people focus on the art and not enough on the science. The science consists of knowing how many new contacts you need to approach every week or month, and how many follow up meetings you need to have in order to get to the sale. Both can be taught, however if you only focused on the science you would still make the sales, it’s not necessarily true of the art.
When we are speaking to a new prospect it's completely okay when our conversations come across stumbled and imperfect. Often times if we are launching a new product or service, or if you are new to a role, it can be difficult to structure what we want to say correctly. Don't worry. Done is better than perfect.
The gatekeeper serves an essential purpose for any business - it helps the company they work for focus on their work and avoid sales calls. But as a salesperson, this gatekeeper prevents us from having our product or service heard by those that could buy.
How can you make better business-to-business cold calls?