If you’re like me (when I started), your hand likely nervously reaches for the phone as you prepare to cold call potential clients.
Let your nerves subside. Don’t focus on the idea that you MIGHT get a negative response. Focus on the positive outcomes that a new business connection WILL bring to your sales success.
How do you know if you’re talking to a “Decision Maker” or “Influencer” when navigating the sales cycle?
Do you CHOOSE your clients? Or do you pick your clients based on if they have a credit card and a pulse?
When creating a pitch we often think about how we can improve the life for our customer. But if you're really interested in closing deals faster consider including the "third-box thinking" which allows you to think of your solution from your customer's point of view.