KO Sales Blog | price Posts

The Pricing Strategy That Works

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Oct 14, 2018 / Kim Orlesky

What Is The Difference Between Price and Value?

When communicating the difference between price and value with a client, the client will typically want to negotiate price if they don't understand all the value behind the price. I like to ask, "besides price, what else is really important to you?" This then gets the customer to talk about all the other elements that they could be interested in.

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May 22, 2016 / Kim Orlesky
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