Doing cold calls can be daunting at first. Apart from the fear of stumbling over your words, there’s that fear of rejection that sits on the back of your head. Well, let me ask you something: have you ever answered a call and started yelling or swearing before the person on the other line even got to speak? I highly doubt it.
People like you because they feel comfortable around you. More often than not, people buy based on emotion. Selling with your heart in it, not just working on your routine or template, can help you sell more at a quick pace.
In my videos and here on the blog, I always speak from a sales coach perspective. This time, I want to talk about what it’s like to be the buyer.
The first step to get more meetings and tap on your ideal prospects is making a cold call or cold email.
Cold calling doesn’t have to be so complicated. Pick up the phone, dial the number, and start the conversation!
So I got asked something that lingered in my head a while recently. Someone who attended my event walked up to me and said, “Kim, you talk so much about empathy when it comes to the sales cycle.”