Social media networks are more than just platforms for connecting with loved ones and updating your friends or followers with what’s going on with your life. Social media also plays an important role in growing your business. It can help you generate quality leads and build a relationship with potential and existing clients based on trust.
There are five stages of a relationship: attraction, dating, disappointment, stability, and ultimately, commitment.
When you’re engaged in sales conversations, have you ever experienced letting a client unconsciously lead the meeting? Need I remind you: it’s you who should be in the power position.
Let’s take a step back from the big picture and focus on two angles for now: the client’s goals and aspirations.
When meeting with prospects, are you the type of salesperson who gets in control of the conversation? Or is it the prospects that lead the meeting? Early on in the process, you have to establish your role to avert the classic case of the “blind leading the blind.”
When you make the first move to approach a client, to raise awareness and present solutions to their problems, know that you’re on the right track.
