When I open my Facebook my feed is filled with posts about the top ways to gain more business through webinars, email, and Facebook ads (among other pay per click advertising). The struggle is the average e-commerce only site converts 3% of the traffic that comes in, which means we spend a lot of time and money on trying to get people interested in our business before a sale is even made. How are successful companies able to get more business? They use a directed sales strategy!
Sales is both an art and a science. The art consists of the finesse that it takes to speak smoothly, steer a conversation, and promote your product or service in a way the person on the other side hangs off your every word. Unfortunately too many people focus on the art and not enough on the science. The science consists of knowing how many new contacts you need to approach every week or month, and how many follow up meetings you need to have in order to get to the sale. Both can be taught, however if you only focused on the science you would still make the sales, it’s not necessarily true of the art.