When I first started in sales, the very first thing I was told to learn and develop was to have a “tough skin.” In our industry, rejections are rampant and inevitable--and not to be taken personally.
How many cold calls have you done in the past week? If your tally is getting lower, it’s time to sit down and start making calls.
In this always-on world, clients are more involved than ever. They can find what they’re looking for via a quick search query, through marketing materials, or a referral from a friend. Regardless, they know what their problem is or are looking to better their situation, and they know how to look for the solution.
Those who started in sales are well familiar with what an “elevator pitch” is. If you happen to wait and ride an elevator car with a CEO, you got less than 30 seconds to sell yourself and your business to convince them to meet with you. It’s a popular concept then, and it still is now; however, it has significantly evolved as time passed.
At one point or another, a prospect or a client will ask more from you to close the deal. It happens, which is why there are some positions in companies built for this job role. The fact is, some people loves to negotiate, often asking for more. In your career as an entrepreneur or a sales person, this will happen.
Doing cold calls can be daunting at first. Apart from the fear of stumbling over your words, there’s that fear of rejection that sits on the back of your head. Well, let me ask you something: have you ever answered a call and started yelling or swearing before the person on the other line even got to speak? I highly doubt it.
Social media networks are more than just platforms for connecting with loved ones and updating your friends or followers with what’s going on with your life. Social media also plays an important role in growing your business. It can help you generate quality leads and build a relationship with potential and existing clients based on trust.
There are five stages of a relationship: attraction, dating, disappointment, stability, and ultimately, commitment.
When you’re engaged in sales conversations, have you ever experienced letting a client unconsciously lead the meeting? Need I remind you: it’s you who should be in the power position.